Betty Ottesen is the owner and designer. She has been designing tool belts for professionals globally since 2010. Before that time she had been working closely with clients in the fashion and home décor areas. This experience included alterations, design, pattern making and production since 1989.
The sewing tool belt was launched on Etsy and from there other designs were born working closely with clients to meet their organizational needs. Many prototypes were made and now a core of 16 designs have stood the test of time or in other words repeat sales.
The Sewing Tool Belt was conceived out of her own need to stay organized in her sewing room way before 2010. The brand name, HipNotions was chosen with double meanings it is worn hip or it is 'hip' as in 'cool' and in the sewing world notions refers to sewing tools and supplies or the word notions equals- ideas, thoughts, concepts.